| cl | | | | UK. There were several reasons for selecting UK as |
| Tata Motors hypothetical entry on UK market | | | | the target market. These favourable factors were |
| The market of Tataâs entry | | | | the status of India as the favourable economic |
| Despite the global tendency for the significant fall of | | | | agent, UK Car market dynamics and potential, |
| car sales there are certain car segments which | | | | language similarity. The other countries which were |
| experience dynamic growth. According to | | | | considered as potentially attractive were: the USA |
| Datamonitor (2006b) the sales of commercial vehicles | | | | â the largest market size in the world, |
| and port utility vehicles were very healthy. Windecker | | | | Russia â emerging market with significant |
| (2005) stresses the influence of socio-cultural forces | | | | sales potential. The option of the USA as target |
| which formed the increased preferences towards | | | | market was declined due to extremely high quality |
| more fashionable, sport-type, SUV equipped cars. | | | | requirements and other non-tariff barriers which |
| The extremely high growth of SUVs was identified in | | | | make it hard for a new entrant to enter this market. |
| US and UK. | | | | Besides, this market is highly mature and experiences |
| The focus of Tataâs market entry will be | | | | extreme level of competitive pressure. |