| 1> | | | | on the website. currently receives nearly 8 million |
| RVTraderOnline.com, an online showroom of over | | | | pageviews per month. |
| 75,000 recreational vehicles across the US and a | | | | Finally, buyers and sellers can find a table containing |
| division of Trader Publishing Company has undergone | | | | resources for their recreational vehicles on every |
| a website redesign to become more user-friendly and | | | | page of the website. Resources like insurance quotes, |
| provide even more opportunities for dealers, | | | | warranties, generators, financing, parts & |
| suppliers, and manufacturers to target active RV | | | | accessories, and various products for the RV |
| enthusiasts. | | | | lifestyle, are pages designed for suppliers to stage |
| With the advent of a Dealer Spotlight ad on the | | | | themselves where visitors are requesting products |
| homepage, dealers are given the opportunity to | | | | and services to supplement their new purchases. |
| outshine competing homepage ads with a larger ad | | | | Scott Vollmer, the Business Development Manager of |
| on the left side of the page and directly to the left | | | | shares his feelings on the website redesign, "this is a |
| of the homepage search function. This way, no | | | | long-awaited change that we have been developing |
| matter what the visitor searches for, they are sure | | | | and testing for months. After nearly 5 years of the |
| to notice this particular ad and give the dealer | | | | same website design, we’re ready for a new |
| maximized exposure and a superb chance to make a | | | | approach, more streamlined maneuverability for our |
| good first impression on | | | | users, and more unique ways for our advertisers to |
| Other opportunities such as the homepage | | | | reach and harvest leads." |
| skyscraper ad and the header banner ad have been | | | | is the leading online classified ad service bringing RV |
| increased in size to provide the advertiser with more | | | | buyers and sellers together in one virtual marketplace |
| space for branding. This is the best avenue for an | | | | with over 500,000 unique visitors per month, |
| RV manufacturer or supplier to establish branding and | | | | (WebTrends, 2005). Advertising their inventory on |
| name recognition to a market of RV enthusiasts who | | | | RVTraderOnline.com, dealers and independent owners |
| are repeat visitors to the website. The skyscraper | | | | alike are reaching RV enthusiasts who are interested |
| and header banner are run-of-site, providing | | | | in researching and purchasing new and used |
| advertisers a constant showcase so that the ad will | | | | recreational vehicles online. |
| be seen by visitors on a countless number of pages | | | | |