| If you own a truck wash, and wish to increase your | | | | making a deal to post RV Storage flyers in the lobby |
| volume due to the challenges in the industry with | | | | of the truck wash, in trade for having the RV |
| fewer "BJ and the Bandit" Independent Truckers on | | | | Storage places send out flyers in their monthly |
| the road these days, then perhaps you might | | | | invoices to customers. |
| consider attracting more RVs or Recreational Vehicles | | | | Other grass roots local marketing should include |
| to your truck wash. Not long ago, a truck wash | | | | sending a "blitz team" to sell accounts with local |
| manager asked exactly how I might do that. | | | | trucking companies, tow companies, delivery fleets, |
| We discussed the potential of approaching RV | | | | BLM, city hall, school buses, day care center buses, |
| Storage Facilities to refer customers, perhaps a | | | | construction companies, etc. Literally hitting every |
| discount program. Additionally, it was suggested that | | | | company with large vehicles in the entire city, asking |
| hitting up RV'ers while shopping for supplies at the | | | | them for their business, giving them a free-wash |
| local grocery store or parked over night at Wal-Mart | | | | coupon, and listening to their needs, the objective |
| might also be wise. Hiring two local gals from the | | | | being filling up the truck wash bays during off-hours. |
| community college track, soccer, basketball, or volley | | | | For Recreational Vehicles Travelers - it was noted |
| ball team to hand out these flyers made sense, while | | | | that the RV segment is weak right now, but there is |
| also doing the rounds at the Truck Stops handing | | | | still some business there. Including off-road weekend |
| flyers to truckers in the early evenings or late | | | | warriors, and perhaps, marketing tour buses, bands, |
| afternoons. Perhaps, two days per week, on the | | | | and such. One suggestion was to put flyers in the |
| truck washes slowest days. | | | | Chamber of Commerce/Visitor's Center and |
| One consideration was what type of flyers to use. I | | | | Museums, and in trade, put the Visitor Center map |
| suggested printing the flyers 4-up or four on the | | | | on the wall of the truck wash lobby, along with local |
| page in cardstock, in a bright color such as "solar | | | | tourist destinations brochure stand. Cross-referring |
| yellow" and 80 lb. car stock. Maybe 1,000 flyers for | | | | and recommending. |
| RV's and 1,000 more for local fleets with box type | | | | If you want further information or marketing ideas |
| delivery trucks or construction vehicles while they | | | | for your truck wash, I charge a $100 Starbucks Card |
| were at it. After the conversation I mentioned the | | | | and work through emails. Think on this strategy, and |
| need to consider RV Parks too, and perhaps even | | | | consider your future marketing plans. |